Fashion trends. Fall - winter 2017
Fans of dressing with taste the news of the next season will be to their taste. This is due to the variety of proposals and combinations in color palettes and…

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How to dress in the summer of 2019?
In anticipation of the summer season, we are starting to update the wardrobe, since in the summer you can wear a large number of things for every taste and create…

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Fashion prints spring-summer
An unheard-of choice of prints in the new season of 2014 will enable literally everyone to find their own model to their taste. Fashion designers have updated old patterns from…

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Directional color analysis method of appearance

In order to look fresher, younger, and feel more attractive, self-confident, choose clothes and colors that are in harmony with the natural colors of your appearance. Knowing the most suitable shades, it is much easier to navigate in stores and make successful capsules for work, leisure, various events. We are all very different, and sometimes we notice that a simple thing of the right shade decorates us much more than an evening dress of the wrong color. Indeed, color for sight is the same as music for hearing! It affects the perception of the world, on our mood and even relationships with other people. There are several schools and methods for color typing. Today we’ll talk about the directional method of color analysis. This method was developed by First Impressions. In addition to the dominant (primary) characteristics of the appearance, the directional method of color analysis allows us to determine also secondary characteristics (and sometimes tertiary). Any color can be described using the following characteristics: warm-cold, muted-bright, light-dark. A personal palette is made from these characteristics. How does directional color typing work? An image consultant, as a rule, has a large number of draperies (sometimes about 100 drapery fabrics). Using draperies, applying each to the face (previously cleansed of makeup, hair removed from the face, in daylight), individual color signs are determined (light-dark, warm-cold, bright-muted). Color analysis can last from one and a half to two hours. Thus, the client, together with the image consultant, visually sees in the mirror the colors and shades that truly make his skin more radiant, or, conversely, more tired and dull. Thanks to draperies, the best colors and shades will be revealed that not only harmonize with the appearance, but also positively affect it: the dark circles under the eyes disappear, the face seems to be tightened, made smoother. When you see inappropriate shades of the face, all problem areas are visually revealed: dark circles under the eyes are visible, the face looks tired, pale, puffy; bumps appear on the skin. The most important thing in the process of color typing is that the client learns to see the effect of color on the appearance together with an image consultant. That is, there is visual training in the process of color typing. In the process, the image consultant selects the best colors and shades in order to provide the client with a swatch (small swatch), a small business card book with fabric samples, for effective shopping at the end of typing. The swatch will always be at hand when you choose clothes, it is convenient to carry with you in your purse, it is compact and practical. The swatch contains color samples that match all the characteristics of the client’s appearance. These are neutral colors (form the basis of the wardrobe), s, primary colors, secondary colors. An image consultant will also give recommendations and tell you how to best use your ideal shades and use a swatch.

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