Nowadays, we women are literally attacked with advice on how we should look at work. Magazines are full of photographs of attractive young models in ultramodern, but shockingly short or tight dresses, which colleagues – men – if you wear such dresses for work – would rightfully be considered sexually challenging. Working women know that too provocative clothes create only difficulties, and moreover, you can even look funny in them. Why do magazines claim that this is how we should dress for work?
Recently, the most popular English magazine for working women has again published a portrait of a beautiful girl with long blonde hair in a short red knitted dress, which simply “craved a hug”. Does anyone really think that women leading men or applying for leading positions could dress like this? The magazine was justified by the fact that such an image is one of those that could suit some women working in institutions.
Many women – if they had the will to choose – would prefer to go to the institution in a tracksuit or jeans, but it is well known: if they dressed like that, they would not have stayed there for a minute. However, many American companies have now begun an active movement for the so-called informal days. One day a week, employees can dress to their liking. And some, in fact, allow themselves a lot: they come to work in a ski suit, short pants or well-worn jeans. And although the views on a more relaxed way of dressing are, in fact, positive, women who aspire to a career, I advise: not to lose your chance and even to dress on informal days is not too free.
Only in certain areas – in those that are the sphere of activity of women – can a woman dress as she wants. The standard in a working women’s suit became a matter of serious thought only twenty years ago, after the proclamation of “equality”, and mainly in the eighties, when more than ever the number of women decided to serve or rather had to go to work for the sake of earning.
But as more and more women strive to take leading positions, more and more voices are heard in defense of greater freedom in dress. However, if we look at any woman as the chairman of the board of a company or in a high political position, we will usually see the most traditional, classic business image. These women achieved this position only because they did not take risks and approached each purchase of clothes or fashionable accessories professionally. But classic clothes sometimes look not only acceptable, but also more preferable. For a successful entrepreneurial image, we naturally would not recommend long fluffy hair, the length of the skirt to the middle of the hips and a tight knitted dress, but there are an infinite number of colors, cuts and accessories that will help make your work dress more elegant and more interesting with any “uniform” “Hanging, maybe in your wardrobe.
Before we talk about specific details, let’s see what an “institutional” or “corporate” image means, how it touches you in the workplace and how to correspond with it in order to move up the career ladder.
Field of activity and image
Image is an inseparable component of each organization, each enterprise. Whether we are talking about a supranational conglomerate or an independent group that does not receive profit, when communicating with customers, customers or allies of the organization, a clear image of the enterprise is needed. Without a clearly defined image, it is hardly possible to express what the organization is, what its proposals and aspirations are.
Think, for example, of familiar names such as Sony, Coca-Cola, Virgin, and MacDonald ?? s. You can imagine their logos, MacDonald’s golden arcs, Coca-Cola red and white tin cans. Buyers easily distinguish them on prospectuses and in trading houses. Further components of the image are brochures, advertising, packaging of products, stationery, factories and the residence of the company’s management, in some cases, and the form of employees. Of all these elements, a complex image of the company is formed – what it is and where it is aimed.
Image of your company or company
Think about what words you most often characterize your business or company. You may have been involved in the preparation of some informational materials, brochures or advertisements. Or you even taught a course for new employees that sets out the basics of your business culture.