Are Russian folk clothes alive now? And, if it is still alive, how does it exist in the modern world and modern Russia? The answer is yes, alive. And she lives not only behind museum glasses and as an object of cultural research, its elements can be found not only among representatives of folklore groups. Despite the fact that the global clothing market, including the Russian one, today focuses mainly on the Western fashion industry, on the catwalks we can find support for the Russian style inspired by the folk costume. The Russian costume continues to inspire with its images modern designers of clothes, including elements of the Russian costume in the created images. Among these masters are the well-known Vyacheslav Zaitsev and Ulyana Sergienko, as well as the less well-known, certainly talented Valentina Averyanova, Valentina Belozerova and other fashion designers who promote Russian traditions in the fashion industry. Continue reading →